Tag Archive: Insurance Corporation of British Columbia

What do we value more? Good taste or saving young lives?

Oct 9, 2010
Last May there was uproar in the media about an advertising campaign planned by the Insurance Corporation of British Columbia (ICBC).  The Insurance Corporation was targeting young drivers with a racy campaign to persuade them not to drink and drive.   The then Solicitor General Kash Heed put the kibosh on the campaign that had cost… View Article